DE ETERNEL

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De Éternel: Where Heritage Meets Modern Elegance

De Éternel, born in Paris, is a boutique luxury brand blending fine craftsmanship with timeless design. Our passion for exquisite, diamond jewelry honors tradition while embracing innovation. Handcrafted for the modern connoisseur, each piece reflects mastery.Rooted in exclusivity, we offer limited-edition collections as unique as their wearers. Our  R&D center merges cutting-edge technology with tradition, delivering ethical, extraordinary diamonds. Now, stepping into the digital era, De Éternel brings its legacy to a global audience, offering curated rings—timeless solitaires or custom masterpieces—that embody sophistication and sustainability.

“Welcome to De Éternel, where every diamond celebrates heritage, craftsmanship, and the future of fine jewelry.”

— Beth Gerstein, CEO & Co-Founder

Our Mission is to elevate the realm of fine jewellery through a harmonious blend of integrity, sustainability, and boundless compassion. De Éternel tales of heritage and embrace all who seek beauty. This noble pursuit flows through our essence, an eternal thread in our legacy.

Our Mission Pillars

Transparency Illuminated

De Éternel unveils the radiant clarity of transparency in every ring, honoring a Parisian legacy of unyielding trust and timeless elegance for discerning souls across the globe.

Sustainability Woven in Grace

Rooted in the luminous heart of Paris, De Éternel crafts sustainable, lab-grown diamonds with grace, blending Hong Kong’s innovation with timeless beauty to preserve our world’s delicate splendor.

Compassion as Our Cornerstone

From the enchanting streets of Paris, De Éternel infuses deep compassion into every exquisite piece, uniting Middle Eastern heritage and European artistry to uplift communities and warmly include all.

Inclusivity, A Timeless Embrace

De Éternel rich Parisian heritage extends a timeless, inclusive embrace, offering exclusive lab-grown diamonds inspired by global artistry to celebrate and honor every unique, radiant story.

We're Here for You

Appointments are relaxed, joyful, and tailored to you. Whether it’s a milestone moment or an everyday luxury, we’re here to help you start your stack, find your fit, and design the perfect piece.

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